No matter the nature of your business or the size of your company, investing in SEO is a smart move. Search engine optimization involves certain strategic planning to help your company website rank higher on search engine results.
Ranking high on Google is of the utmost importance if you want to gain clients from organic search results. Organic internet searching is how most information is found so investing in SEO is a wise decision. Now it is just time to pick an agency that specializes in SEO to help you through the process.
Easy, right? Actually this is a lot more difficult than you would think. There are so many to choose from and some are much less effective than others. Follow these helpful steps for choosing a top-rated SEO agency that will actually deliver.
Step 1: Establish your Goals
What specific areas of your online presence are you hoping to improve by hiring SEO professionals? Do you need help building or recreating your website? Or is social media marketing the name of your game? There are tons of factors involved in SEO so try to focus on one or two rather than the SEO as a whole.
Whatever your reasons might be for wanting to jump into the world of SEO, the first step is to clearly define them. If you’re completely in the dark about this you and unsure of which aspects of your company need improvement, the SEO pros can help you out during your consultation (step 3).
Step 2: Read Reviews, Testimonials, and Case Studies
After you have defined your goals now you can start reading up on potential companies that can help you achieve these goals. Check out reviews, testimonials, and thorough case studies on the top SEO picks for you. You’ll be able to find reviews on Google, Yelp and Glassdoor and might even be able to reach out to clients directly. Be extremely weary of an SEO agency that has no reviews to its name.
Step 3: Set your Budget
SEO services don’t come cheap and you’ll see this as soon as you start shopping around. The prices vary from company to company; a good way to rule out some options is to establish the budget you are willing to spend.
As we mentioned before there are tons of different factors and strategies for performing SEO. Most agencies charge based on which strategy you have chosen to implement into your company. Ask about the price points for each one or if they provide different packages.
Step 4: Consult with a few SEO Agencies
Try to meet with 3 or 4 different agencies over the phone or in person before you hire one. Treat it like an interview by asking the most difficult customer service interview questions, questions about their previous success, and what makes them stand apart from other agencies. Meeting with your top choices will allow you to see which one will be the best fit for you and has the resources and knowledge to deliver.