If you are a business and you have a website then it is likely that you have also received some negative reviews. You have tried to quickly respond to the comments in a faithful manner that they continue to affect your reputation because of the fact that a ramp so highly in the search engines. Unfortunately, if there is more negative information out there then positive, then you may feel as if you are fighting a losing battle. Thankfully, reputation management companies are out there to help you. A good reputation management company will consider three main issues before determining which solution is most suitable to you.

What Reputation Management Companies Look for

  1.  How affirmative the website is. All search engines use different factors to determine how high each site should rank. You need to consider how high your own website ranks but also how high the websites on which the negative reviews are left Frank. A great way to make sure you do better than the negative reviews is by increasing your own page rankings, which does take a lot of time and patience. However, this is the best form of reputation management out there.
  2.  How many negative pieces are out there. A good reputation management company will determine exactly how much negative information is out about you and wages up against how much positive information is there as well period if there is a severe imbalance in the favor of the negative reviews, then it is important that this is addressed. However, these companies will also make sure that you have realistic expectations. If the negative reviews outrank the positive ones by quite a lot, then it is not possible or realistic to completely undo this within the first few months. A good reputation management company will be honest and open with you so that you know what to expect.
  3.  How visible your company is online. They will make sure that you have the tools and processes in place to become an authority on the internet. This means having a regularly updated blog, being an active contributor on various social media websites, engaging the community and your industry network, and so on. If a negative review is posted, you essentially have to do all you can to prove that the information in this review is wrong. This means making yourself more visible online and showcasing all the good things that you do.

If you find that your reputation is under attack, or that a few negative reviews are starting to have an impact, then a good online reputation management company may be able to help you. Make sure that you do your research in terms of what services they offer and what kind of return on investment you can realistically expect. Unfortunately, there is no such thing as a free reputation management service. On the other hand, while you can do things yourself, this costs time and time is money period not just off, you don’t really know what you are doing and should be focused on running your actual business and if you make a mistake and online reputation management, you are likely to make things a great deal worse.