Creating a corporate culture is a great way to set your company apart from all the rest. When you look at giants like Netflix, Zappos, and Google, it’s easy to see the massive benefits associated with this practice. However, for a lot of smaller businesses without the same PR budget, it’s not so easy to get a strong corporate culture going. In this article, we take a look at a few effective ways to help your business’s corporate culture take off.
Three Ways to Build a Winning Company Culture
1. Consistently Reinforce your Company’s Core Values
The first step in creating a true company culture is obviously to have your core values in place. Once you do, it’s significantly easier to reinforce them on a consistent basis so as to strengthen your corporate culture. You can put initiatives and programs in place to ensure that your company’s core values are reinforced. Make sure that you begin with the central tenets that keep your culture thriving. You could hold peer-nominated awards where you celebrate those in your company who constantly go above and beyond in an effort to uphold your values.
2. Foster Stronger Social Connections
Yet another effective way to grow your corporate culture is by fostering social connections. As you well know, workplace relationships are a vital element for building a positive company culture. If the employees in your company barely know each other or if they rarely interact with their fellow colleagues, the odds of being able to create a solid corporate culture are slim, indeed. As a leader, what you need to do is help create more opportunities for them to interact socially with each other at work. Things like weekly team meals, book clubs, happy hour excursions, etc. will allow a strong culture to grow. Get creative, and don’t be afraid to think outside the box on this one.
3. Print a (non-boring) Company Newspaper
This is by far one of the most effective ways to strengthen your company culture. By creating and printing a newspaper for your organization, you’ll provide all employees with a safe place to discuss organized culture. This platform will allow you to communicate company culture quickly and effectively. You can talk about everything from shared values to priorities, and so on. A custom newspaper is a great way to create that sense of community that drives the best and most dynamic company cultures.